“But political success on television is not, unfortunately, limited only to those who deserve it. It is a medium which lends itself to manipulation, exploitation and gimmicks. It can be abused by demagogs, by appeals to emotion and prejudice and ignorance. Political campaigns can be actually taken over by the ‘public relations’ experts, who tell the candidate not only how to use TV but what to say, what to stand for and what ‘kind of person’ to be. Political shows, like quiz shows, can be fixed-and sometimes are.”
By way of Ted at The Late Adopter, Senator John F. Kennedy ruminates on how television has changed politics in 1959, and much of it reads as presciently as Eisenhower’s farewell address fourteen months later. “The other great problem TV presents for politics is the item of financial cost. It is no small item…If all candidates and parties are to have equal access to this essential and decisive campaign medium, without becoming deeply obligated to the big financial contributors from the worlds of business, labor or other major lobbies, then the time has come when a solution must be found to this problem of TV costs.” Yeah, I’d like to say we were working on that.