“Stand against snark, and you are standing with everything decent. And who doesn’t want to be decent? The snarkers don’t, it seems. Or at least they (let’s be honest: we) don’t want to be decent on those terms. Over time, it has become clear that anti-negativity is a worldview of its own, a particular mode of thinking and argument, no matter how evasively or vapidly it chooses to express itself…Smarm is a kind of performance—an assumption of the forms of seriousness, of virtue, of constructiveness, without the substance. Smarm is concerned with appropriateness and with tone. Smarm disapproves.”
Ably channeling the spirit of Mencken, Gawker’s Tom Scocca writes in defense of Snark, and skewers the evil that produced it, Smarm. “We have popular names now for the rhetorical tools these flacks are deploying: the straw-man attack, the fake umbrage, the concern-trolling. Why are those tools so familiar? It is because they are essential parts of the smarmer’s tool kit, the grease gun and the rag and the spatula.” If you judge a man by his enemies, Scocca picks a lot of the right ones here.
