Tag: Advertising

Surveying the Wreckage.

“Above all, this irony emerges: Clinton ran on the basis of managerial competence — on her capacity, as she liked to put it, to ‘do the job from Day One.’ In fact, she never behaved like a chief executive, and her own staff proved to be her Achilles’ heel…Her hesitancy and habit of avoiding hard choices exacted a price that eventually sank her chances at the presidency.” The Atlantic‘s Josh Green, who covered the dirt on the Patty Doyle firing earlier this year, tells the story of Sen. Clinton’s primary bid from the inside (thanks mainly to being the beneficiary of vindictive document dumps from across the campaign hierarchy.)

Among the many interesting revelations, Mark Penn is apparently an even bigger asshole than he seemed during the primaries. Regarding Sen. Obama: “All of these articles about his boyhood in Indonesia and his life in Hawaii are geared towards showing his background is diverse, multicultural and putting that in a new light. Save it for 2050…his roots to basic American values and culture are at best limited. I cannot imagine America electing a president during a time of war who is not at his center fundamentally American in his thinking and in his values…Let’s use our logo to make some flags we can give out. Let’s add flag symbols to the backgrounds.” Classy.

Update: Speak of the devil. While giving kudos to McCain for his Paris Hilton ad, Mark Penn emerges from his cave to extol the usefulness of negative advertising. “Picking a president is not just about the candidates’ strengths but also about how their weaknesses can manifest themselves. Imagine if, in 2000, Al Gore’s advertisements had hit George W. Bush hard over incompetence on foreign affairs and as a trigger-happy cowboy.“

Methuselah Speaks of the Devil.

“Perhaps the most puzzling scene in the ad is an altered segment from The 10 Commandments that appears near the end. A Moses-playing Charlton Heston parts the animated waters of the Red Sea, out of which rises the quasi-presidential seal the Obama campaign used for a brief time earlier this summer before being mocked into retiring it. The seal, which features an eagle with wings spread, is not recognizable like the campaign’s red-white-and-blue ‘O; logo. That confused Democratic consultant Eric Sapp until he went to his Bible and remembered that in the apocalyptic Book of Daniel, the Antichrist is described as rising from the sea as a creature with wings like an eagle.“

You’re one microscopic cog in his catastrophic plan? In TIME, Amy Sullivan parses McCain’s recent “The One” ad to discover that it’s basically a dog whistle for Left Behind evangelicals, declaring Obama is the Antichrist. “A new TIME poll finds that the most conservative evangelicals are the least enthusiastic about McCain’s candidacy. Convincing them that Obama does have two horns and a tail might be the best way of getting them to vote.“

Obama is the Antichrist? Has it really come to this? I know the GOP are feeling on the verge of “Left Behind” this November, but that’s gotta be just about rock-bottom. It’s hard to even imagine an anti-McCain ad that would stoop that low (well, other than that it would probably have to involve the Queen of Diamonds.) And, what with the crazies already percolating, feeding this type of chum to the confused anti-Greg Stillson types out there borders on the criminal.

Come November, these GOP asshats had better lose, and lose big.

The White Knight Speaks | The Clown Takes a Bow.

In its most recent installment, Gotham Tonight‘s Mike Engel (Anthony Michael Hall) scores an exclusive interview with new Gotham DA Harvey Dent, one that seems to be occurring right at the start of The Dark Knight (which, you may have heard, opens this Thursday at midnight.) In related news, the Joker — after defacing all the online viral sites — kindly handed out free IMAX preview passes to (some of) those playing along.

However the movie ends up turning out (and with a 94 on Metafilter and 100 on Rotten Tomatoes at the moment, I’m optimistic), kudos to the viral marketing gurus…it’s been a fun ride.

It Takes a Carnival.

The promotional machine for Christopher Nolan’s The Dark Knight continues to ramp up. As you may have noticed below, I’ve been posting several additional new photos of Heath Ledger’s Joker to the entry of a few days ago. Also, the online viral marketing has continued apace: First an edition of the Gotham Times was released, and, in keeping with the Dark Detective meme, that’s led to all kinds of spinoff sister sites and more municipal tangents than The Wire (Gotham Police Dept. (and Internal Affairs), Gotham National Bank, Gotham School District, Gotham’s DA hotline, Gotham City Rail, Gotham Cab, Acme Security Systems, Gotham Victim Advocate Organization, Remembering Gina, and a Jokerized version of the paper.) Whatsmore, at the original viral Joker site, you can now take a personality profile or try to open a vault for further clues. (Set your clock for 7:38am to do so.) Finally, both the trailer and the first seven minutes of the film will be released on December 14, before the IMAX version of Will Smith’s Omega Man-update I Am Legend. To the IMAXcave, Robin! Update: Another countdown, set for noon on Tuesday. The trailer, perhaps? Update 2: Nope. After some shenanigans involving local bakeries (the NYC ones were over in Yorktown), it’s a new one-sheet.

Night of the Joker.

Happy Halloween, everyone. While my Shaun of the Dead costume got favorable reviews last October, I’ve been entertaining vague notions of dressing up as Heath Ledger’s Joker this year. (And, as for Berk, my sister Tessa suggested something along the lines of this, which he’d probably prefer to Yoda again.) But, as it turns out, neither Berk nor I have any costume-oriented festivities on the social calendar, so we’ll just be sitting home in plainclothes doling out sweets. Still, if you’re up for it, the viral marketers at Warner Brothers have initiated a second round of Jokerish shenanigans (a la Comic-Con) over at whysoserious.com, which involves a photo scavenger hunt across several major cities. If you play along, watch out for Bats. Update: As per the norm, that didn’t take long. The hidden message, give or take a few letters, reads: “The only sensible way to live in this world is without rules.” So, what happens next? Update 2: Guess I should’ve made that costume after all. After revealing this new pic, the new site (http://www.rorysdeathkiss.com) asks for people to dress as the clown in question and take a pic in front of a famous landmark. Have fun with it, y’all.

You Must Be Joking.

“Bring your sense of humor, but don’t worry — we’ll supply the smile.” From the demented criminal mastermind who brought you IBelieveinHarveyDent.com…a Comic-con teaser for Christopher Nolan’s The Dark Knight looks increasingly likely after another viral marketing site “by” the Joker — whysoserious.com — appears online. (The clock is ticking down to tomorrow’s Comic-Con presentation time, and the coordinates are in San Diego.) Update: A Kramervision version of the teaser has been Youtubed (also here), and it’s…a teaser, although you do at least get to hear Ledger’s suitably bizarre voice. (And, no, I’m not Rick-Rolling you.)

Update 2: Ok, the madness has begun. If you’re playing along at home, the number that appeared in the sky over San Diego was 800-395-9646. Call it, and you get a rather creepy message — apparently the Joker holding somebody at gunpoint — with the first password, “INSIDE JOKE.” Stage 2 — “Catherine, Annie, Elizabeth, and Mary Jane had someone I admire in common. Who was it?” Henry VIII was my first guess, but apparently the correct answer is “JACK THE RIPPER.” Stage 3 involves more legwork in San Diego…Update 3: Or does it? The Joker has left us a Morse-encoded laugh to ponder in the meantime. K, let’s see here…It’s “MOUNTEBANK.” (Some aspiring Bruce Wayne locked that one down well before I did…I was on “MOU.”) Stage 4 is an anagram of sorts — CPRAISMSEIOOFN — My summer a few years back spent trying to get actually decent on Scrabble, and the occasional cheating that ensued, would’ve helped me here, but somebody else figured it out first: “CRIME OF PASSION.” (Hint: As with the morse code, note the two large words.) Stage 5…well, the site’s locked up…

Update 4: While the Warner Brother server was flailing, balloons were passed out in San Diego with the next clue, “head games.” From there, it’s on to the Joker’s case file and another clue, apparently found in bathrooms at the next San Diego point, “74 BARS.” The Clown Prince of Crime then goes the US History route: “Who was the lawyer who got his client acquitted of murder by fatally shooting himself by accident in a courtroom in 1871?” (I’ll give you my own hint: Copperhead.) Answer: VALLANDIGHAM. The next checkpoint involved finding a particular brick in San Diego to ascertain the real name of “Dr. Death,” “GASLAMP DAN HASLAM.” Now, time for a game of cards… Note the actual still of Ledger and Gyllenhaal from the film (click on the word “knife,” or see below) — It looks like the Joker wears make-up in the Nolanverse, and didn’t fall into a vat of anything bothersome this time.) Also, note there are 26 cards at bottom, which should help you to discover the next keyword, “UNFORGIVABLE.”

(Phew, Holy detective work, Batman! This is hard!) Ok, next the San Diegans were to find a child on the street learning to defend himself (note also another police report) The accompanying surveillance site — and this picture — help in discovering the next (punny) clue, “BASEBALL BAT.” After that, we’re in anagram territory again…consider the missing letters and you might just end up with “LARCENY.” Alright, two more clues to go…the next one involves a “Gotham Girl Guide” and her cookies, so we’ll need the troops on the ground again for this one… Update 5: Ok, word has come back that the cookies password is “STARVE.” Then we’re sent to a half-lit LED on a bomb to ascertain the next clue, “REAPER.” (I was stumped by this one for awhile – all I’ll say is that green and red mean something, and the HA’s are there for a reason.) Finally, the San Diego fanfolk had to find a certain license plate reading “291759,” (on a limo near their start point) and, voila, the Joker covers his trail, and offers up a high-quality version of the teaser Youtubed above, before this all started. (Click on the dot.) Ok, a bit of a letdown at the end there, sure (As, one fanboy wit at AICN put it, “Be sure…to drink your…Ovaltine?”) Still, the journey was the reward (even if it ate up much of my Friday afternoon.) Clever, clever, Warner Bros. marketing gurus.

Weapons of Choice.

“To me, the 12 formats serve equally well as a weapon of defense for the consumer under assault from endless advertising messages. It’s like learning how a magic trick works: Once the secret’s revealed, the trick loses all its power.” Old friend Seth Stevenson explains the twelve different types of advertising for Slate, with example ads for your perusal.

Colt 41.

Lackluster game (the exciting first quarter turnover-fest notwithstanding), lackluster ads (mostly retrograde frat humor and talking animals — bring on the Sonic guys and the Geico cavemen.) Still, the Indianapolis Colts won the Superbowl 29-17 last night. (Then again, if all the victory speeches are correct, Indianapolis was pretty much a lock anyway, having God on their side and all. Before invoking any Higher Authority, I myself might pin the victory on the choke-artist deluxe performance of Chicago Bears’ QB Rex Grossman.)

Ad Nauseum.

“I’m really sick of celebrities being dug up from their graves to sell us products. I was similarly upset when Gap used the image of deceased rapper Common in a Christmas commercial. (What’s that you say? Common’s still alive? Sorry, but after making that ad, he’s dead to me.)” Old friend Seth Stevenson surveys the worst ads of 2006 for Slate.