Braaaaaiiiiiiiiiins.

“‘Every dollar we invested to map the human genome returned $140 to our economy — every dollar,’ he said. ‘Today our scientists are mapping the human brain to unlock the answers to Alzheimer’s. They’re developing drugs to regenerate damaged organs, devising new materials to make batteries 10 times more powerful. Now is not the time to gut these job-creating investments in science and innovation.'”

President Obama makes the case for federal investment in the Brain Activity Map Project. (You heard it here first, tinfoil hat people. The tyranny of the Kenyan socialist will not stop at your precious bodily fluids — He’s going to read your brainwaves too!) Seriously, though, investing in basic scientific research like this is, er, a no-brainer. It creates jobs while advancing the frontiers of human knowledge in all kinds of unanticipated ways. We’d be stupid not to support this — which means, of course, the jury’s still out on whether we will.

Update: “BAM is an acronym you’ll probably be hearing a lot in the weeks and months to come — so let’s talk about what the BAM project is, what it isn’t, and why it’s raising both interest and eyebrows throughout the scientific community.” Io9 has more.

We Control The Verti…ooh, new Tweet!

“Over the last several years, the problem of attention has migrated right into the center of our cultural attention. We hunt it in neurology labs, lament its decline on op-ed pages, fetishize it in grassroots quality-of-life movements, diagnose its absence in more and more of our children every year, cultivate it in yoga class twice a week, harness it as the engine of self-help empires, and pump it up to superhuman levels with drugs originally intended to treat Alzheimer’s and narcolepsy…We are, in short, terminally distracted. And distracted, the alarmists will remind you, was once a synonym for insane.”

Or, as Matt Johnson put it 25 years ago, I’ve been filled with useless information, spewed out by papers and radio stations…Another year older and what have i done? All my aspirations have shriveled in the sun. And don’t get me started on blogs, e-mails, youtubes, and tweets. In a New York Magazine cover story, Sam Anderson runs the gamut from Buddhism to Lifehacking to ascertain whether technology has really propelled us into a “crisis of attention”. (By way of Dangerous Meta, a blog that’s invariably worth the distraction.) And his conclusion? Maybe, but thems the breaks, folks. There’s no going back at this point. “This is what the web-threatened punditry often fails to recognize: Focus is a paradox — it has distraction built into it. The two are symbiotic; they’re the systole and diastole of consciousness…The truly wise will harness, rather than abandon, the power of distraction.

Which just goes to show, the real key to harnessing distraction is…wait, hold on a tic, gotta get back to you. There’s a new funny hamster vid on Youtube.

Thanks for the Memories.

“We appear to be bringing the worst affected parts of the brain functionally back to life.” Is Alzheimer’s disease about to go the way of polio? A new drug known as rember, according to scientists in England, seems to halt and even roll back the symptoms of Alzheimer’s. “We have demonstrated for the first time that it may be possible to arrest progression of the disease by targeting the tangles that are highly correlated with the disease. This is the most significant development in the treatment of the tangles since Alois Alzheimer discovered them in 1907.