Tag: George Lakoff

The Messaging War.

“The narrative is simple: Insurance company plans have failed to care for our people. They profit from denying care. Americans care about one another. An American plan is both the moral and practical alternative to provide care for our people.“

Cognitive scientist George Lakoff discusses how the administration should best promote health reform (and the American Plan, nee “public option”), and offers a choice critique of “policy speak” — the old progressive standby of “enlightening public opinion” — that would make Walter Lippmann very happy: “To many liberals, Policy Speak sounds like the high road: a rational, public discussion in the best tradition of liberal democracy. Convince the populace rationally on the objective policy merits. Give the facts and figures. Assume self-interest as the motivator of rational choice. Convince people by the logic of the policymakers that the policy is in their interest. But to a cognitive scientist or neuroscientist, this sounds nuts. The view of human reason and language behind Policy Speak is just false. “

Lakoff aside, the good folks at Media Matters have compiled a useful list of “Myths and Falsehoods about Health Care Reform,” and how best to refute them. And, next time somebody starts ranting at you about how Big Guv’mint never does anything right, send ’em here with a smile.

Lakoff on the Dem Divide.

There is a reason that Obama recently spoke of Reagan. Reagan understood that you win elections by drawing support from independents and the opposite side. He understood what unified the country so that he could lead it according to his vision.

Obama understands the importance of values, connection, authenticity, trust, and identity.

But his vision is deeply progressive. He proposes to lead in a very different direction than Reagan. Crucially, he adds to that vision a streetwise pragmatism: his policies have to do more than look good on paper; they have to bring concrete material results to millions of struggling Americans in the lower and middle classes. They have to meet the criteria of a community organizer.

The Clintonian policy wonks don’t seem to understand any of this. They have trivialized Reagan’s political acumen as an illegitimate triumph of personality over policy. They confuse values with programs. They have underestimated authenticity and trust…

This nomination campaign is about much more than the candidates. It about a major split within the Democratic party. The candidates are reflecting that split. Here are three of the major “issues” dividing Democrats.

First, triangulation: moving to the right — adopting right-wing positions — to get more votes. Bill Clinton did it and Hillary believes in it. It is what she means by “bipartisanship.” Obama means the opposite by “bipartisanship.” To Obama, it is a recognition that central progressive moral principles are fundamental American principles. For him, bipartisanship means finding people who call themselves “conservatives” or “independents,” but who share those central American values with progressives. Obama thus doesn’t have to surrender or dilute his principles for the sake of “bipartisanship.”

The second is incrementalism: Hillary believes in getting lots of small carefully crafted policies through, one at a time, step by small step, real but almost unnoticed. Obama believes in bold moves and the building of a movement in which the bold moves are demanded by the people and celebrated when they happen. This is the reason why Hillary talks about “I,” I,” “I” (the crafter of the policy) and Obama talks about “you” and “we” (the people who demand it and who jointly carry it out).

The third is interest group politics: Hillary looks at politics through interests and interest groups, seeking policies that satisfy the interests of such groups. Obama’s thinking emphasizes empathy over interest groups. He also sees empathy as central to the very idea of America. The result is a positive politics grounded in empathy and caring that is also patriotic and uplifting.

For a great many Democrats, these are the real issues. These real differences between the candidates reflect real differences within the party. Whoever gets the nomination, these differences will remain.

It is time for the press, the pundits, the pollsters, and the political scientists to take these issues seriously.

Linguist and cognitive scientist George Lakoff — also the recent author of Don’t Think of an Elephant — attempts to explain what he sees as the crucial differences between Clinton and Obama.