“For a candidate sometimes accused of arrogance, Clinton did little in the immediate aftermath of the Iowa caucuses to suggest that she held herself responsible for the defeat or intended to change her message to attract voters in other states. Instead she and her advisers blamed the electorate and the process, saying the Iowa system is flawed… At the same time, her campaign advisers made some arguments that seemed to defy logic: They contended that, although the Iowa system is too exclusive, she also lost because so many people participated in the process.”
As a candidate who’s been cultivating her inevitability as the presumptive nominee, Hillary Clinton’s third place finish last night was obviously a huge setback for her (and for her main campaign strategist, Mark Penn.) Still, Senator Clinton is the well-financed, well-organized establishment candidate, and she enjoys both huge name recognition and a Weapon X in her popular, crowd-galvanizing husband. So, how does the Clinton camp propose to turn things around in four days? Let’s take a look.
First, argue that the “real” voters didn’t vote in Iowa. See Senator Clinton’s “concession” speech: “There were a lot of people who couldn’t caucus tonight despite the very large turnout. There are a lot of Iowans who are in the military…There are a lot of people who work at night.”
Second, recognize the youth of today: “Per NBC’s Andrea Mitchell, at an off-camera briefing aboard the Clinton plane, strategist Mark Penn attributed Clinton’s loss to the unprecedented turnout of younger voters. He said they got the voters they’d targeted — but ‘the difference is the under 30 group turned out.’ He suggested they would fix that in New Hampshire ‘by making clear that she was about change for all generations.’“
As such, here’s Clinton’s new approach: “Just seconds into her speech Friday morning, Clinton was declaring herself the candidate for America’s youth. Clinton got off her plane in New Hampshire and declared: ‘This is especially about all of the young people in New Hampshire who need a president who won’t just call for change, or a president who won’t just demand change, but a president who will produce change, just like I’ve been doing for 35 years.’ ‘I’m running for president to reclaim the future — the future for all of us, of all ages, but particularly for young Americans,” she said a few seconds later.‘”
Third, convince people Iowa doesn’t matter: “‘The worst thing would be to over count Iowa and its importance,’ said chief strategist Mark Penn…’Iowa doesn’t have a record of picking presidents. We’re in a strong position to move forward.’…’Iowa is so small, it’s like a mayor’s race in a medium-sized city,’ traveling press secretary Jay Carson said. ‘It wouldn’t be wise to put too much emphasis on it.‘” (In NH today, Bill Clinton didn’t even mention last night, although he did ask New Hampshire residents to show their “independent judgment.”)
Fourth, reduce New Hampshire expectations: “‘We have the resources to take this campaign all the way through to the nomination,’ Terry McAuliffe, the campaign chairman, said on the conference call.” “‘President Clinton lost five states before he won a single state in his quest for the nomination,’ Penn said.”
Fifth, insult people’s intelligence: “Mr. McAuliffe said that the campaign ‘exceeded our goals’ in Iowa…’Hillary Clinton is going to be the nominee. I feel stronger about that today than ever before.‘” Really? Than you did before yesterday?
Sixth, get ready to go negative: “Hillary Rodham Clinton plans to target what her campaign calls Barack Obama’s inexperience over the next five days in New Hampshire and deliver much sharper – and likely much more personal and negative – attacks against the Iowa winner, according to Democrats familiar with the evolving strategy.“
Update: Oops, look like I missed a particularly virulent one.
Seventh, Take a lowball page from the fired Bill Shaheen and subtly invoke drug hysteria. Exhibit A: “Clinton said, ‘Of all the people running for president, I’ve been the most vetted, the most investigated and — my goodness — the most innocent, it turns out.’‘” The most “innocent”? “Asked what she meant when she said earlier to a crowd in Nashua, N.H., that all of the vetting and investigations of her record had found her “most innocent,” Clinton simply said: ‘I think I come into this race tested and proven and ready to take on the Republicans no matter what they send my way.’“
If that “my goodness, whatever was Obama up to?” stunt (basically Choose Your Own Scandal redux) didn’t already reek of desperation, the Clinton camp’s Hail Mary fumbling with drug hysteria push-buttons gets even worse. Also from the ABC article above: “Aiming at Obama’s signature rhetoric, Clinton said what America needs is someone who can ‘actually deliver change’ not ‘false hopes.’ While the senator was vague, her campaign pointed out to ABC News examples of Obama’s liberal positions. In 2004, Obama said he would vote to abolish mandatory minimum sentences for federal crimes. ‘Mandatory minimums take too much discretion away from judges,’ Obama said in an NAACP debate.“
That they do — In fact the Supreme Court just agreed as much in a 7-2 decision, one which included those crazy liberals John Roberts and Antonin Scalia in the majority. So, what’s Clinton’s point, and what on earth does Obama’s stance on mandatory minimums have do with “change” and “false hopes” anyway? Put plainly, they seem to be saying, “Obama isn’t only a former drug user, he’s soft on them too.” Willie Horton much, Senator Clinton? Coming from Shaheen a month ago, it was bad enough. Coming from the candidate herself, this is a new low.
At any rate, it should be noted that while the Granite State terrain ostensibly favors Obama, and, as noted below, the Iowa bounce is real, Clinton is currently up six in NH, according to today’s (pre-Iowa) Zogby poll: 32% to Obama’s 26% (to Edwards’ 20%). [Update 2: Obama up 10?(!)] So keep an eye out for the debate on Saturday night. Obama still has some ground to make up, and Clinton isn’t going anywhere just yet. Despite last night’s impressive win, the Obama team can’t just rest on the laurels of Iowa to keep moving through New Hampshire. Let’s do it again.