Beetlemania.

“In a perverse way it’s kind of flattering. Because, had we not put these characters in a position where enough people cared about them, their deaths would have been meaningless. To a certain extent, and again in a really perverse way, we helped put the gun to their heads.” Via Neilalien, JLI-era writer Keith Giffen talks about Countdown to Infinite Crisis and the death of the Blue Beetle.